Note: Please understand that this website is not affiliated with the Helena Rubinstein company in any way, it is only a reference page for collectors and those who have enjoyed the Rubinstein fragrances.


The goal of this website is to show the present owners of the Helena Rubinstein company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Monday, March 25, 2019

Blazer by Anne Klein/Helena Rubinstein c1974

Blazer by Anne Klein: launched in 1974 in association with Helena Rubinstein.

When Blazer was created, Anne Klein was best known for structured ready-to-wear apparel, as epitomized by her blazer which became world famous, fashion for the modern woman of the early 1970s.





Fragrance Composition:


So what does it smell like? It is classified as an aromatic floral chypre fragrance for women. Zippy, sporty. It starts off with a fresh green top, followed by a fruity, spicy floral heart, resting on a powdery, feminine base.
  • Top notes: lemon, bergamot, mirabelle plum, hyacinth, juniper, lemon verbena, lavender, raspberry
  • Middle notes: clover, mint, calendula, carnation, marigold, orris, rose, jasmine, lily, geranium
  • Base notes: galbanum, patchouli, amber, musk, cedar, Mysore sandalwood, oakmoss


Soap, Cosmetics, Chemical Specialties, 1976:
"Blazer" by Anne Klein is hailed by distributor Helena Rubinstein, New York, as "the first designer fragrance for today's active, sports-oriented woman," and will be available at Rubinstein counters in June.


House and Garden, 1976:
"Two terrific new ones to try: One that's fresh and sporty is Blazer By Anne Klein. It's a slightly citrus scent with a delicate tang that's lively and very feminine. Blazer is available in 4-ounce perfume spray as well as '4-ounce flacon, $10 and up."


Country Life, 1977:
"Finally, if any proof is needed to tell us blazers are in the air, Helena Rubinstein have brought out a new fragrance by American sportswear designer Anne Klein, called Blazer. It is designed specially for women who like a sporty look in their fashion and so has a green note spiced with flowers. It is nice to find a perfume that is quite in place out of doors and worn with sports clothes."


Bottle:

Crystal parfum flacon in 0.25 oz size was still being sold in 1981.

Originally when the fragrance was launched, the bottles featured a white paper label with a blue and red thread image and the Helena Rubinstein name. But in 1979, the perfumes were repackaged in geometric glass bottles featuring the Dennison Manufacturing Company's Therimage® decorating process for its whimsical lion labeling with the Anne Klein name. Glass bottles come from Wheaton Glass and Mack Wayne Plastics produced the closures.

Fate of the Fragrance:


Discontinued, date unknown.


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