Note: Please understand that this website is not affiliated with the Helena Rubinstein company in any way, it is only a reference page for collectors and those who have enjoyed the Rubinstein fragrances.


The goal of this website is to show the present owners of the Helena Rubinstein company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Tuesday, April 7, 2015

Apple Blossom by Helena Rubinstein c1936

Apple Blossom by Helena Rubinstein: launched in 1936. Developed by Helena Rubinstein's chief chemist and technical director, Dr. Stephen A. Karas, who also created the Heaven Sent perfume, according to his obituary.

Created by georges reboul and jacques jantzen.



Fragrance Composition:


So what does it smell like? It was a light, sweet floral fragrance.
  • Top notes: lily of the valley, bergamot, apple blossom
  • Middle notes: lilac, anise, rose, jasmine, water lily, ylang-ylang
  • Base notes: sandalwood and musk

Available in parfum, eau de toilette and cologne.

By 1939, the Apple Blossom fragrance line had taken the country by storm and the line was expanded to include face powder, body powder, talc, powder cologne, deodorant cream, cream cologne, bath salts, bath oil, foam bath, soaps, cologne foam and a scented hand lotion.




No doubt, this cheerful fragrance helped to lift the spirits of many war weary and hard working factory women during World War II.  Apple Blossom was priced around $1 a dram during the war and the light, Apple Blossom scent most likely symbolized youth and happiness to these women who probably continued to wear the fragrance well after the war was over and bought it for their teenaged daughters.

Fate of the Fragrance:


Discontinued, date unknown. It was till being sold in 1970.

In 1988, the fragrance was purchased and sold by Kent Cosmetics.


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