Note: Please understand that this website is not affiliated with the Helena Rubinstein company in any way, it is only a reference page for collectors and those who have enjoyed the Rubinstein fragrances.


The goal of this website is to show the present owners of the Helena Rubinstein company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Monday, September 7, 2015

White Flame by Helena Rubinstein c1942

White Flame by Helena Rubinstein: launched in 1942.


Fragrance Composition:



So what does it smell like? It is classified as a oriental fragrance for women, brilliant, pungent but not overpowering.

  • Top notes: aldehydes, lemon and lotus
  • Middle notes: rose, jasmine, mimosa and iris
  • Base notes: amber, musk, vanilla


Fate of the Fragrance:


Discontinued, date unknown.




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